Berkley

Gulp! Alive! Attractants are available in many popular prey scents and flavors. Simply spray any bait to make it taste and smell like live bait.FEATURESFish attractant makes any bait taste and smell...

Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side...

Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish.FEATURESPro designedSize,...

12 volts with 2.4 amp hoursBattery meterUSB outlet to power phones, tablets, and other electronicsMade using the highest quality materialsEngineered to help anglers catch more fishThe most trusted...

Bekley Powerbait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresisteble scent and flavor - the exclusive Powerbait formula. Fish love...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish...

Keep your hands warm and safely handle your slippery catch with the Berkley® Universal Fish Gloves.FEATURESNo-slip grip constructionHeavy-duty, yet flexibleEasy-access to index finger and...

BERKLEY® FluoroShield™ is the best of both worlds; a co-polymer core with a fluorocarbon coating. The fluorocarbon coating “shields” the inner co-polymer making it nearly...

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but the Berkley® Hit Stick has done just that...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish...

Safely handle your slippery catch with the Berkley® Coated Fish Gloves.FEATURESCoated gloves with textured gripHeavy-duty, yet flexibleProtects from fish handling hazardsGrips slippery...

Safely handle your slippery catch with the Berkley® Coated Fish Gloves.FEATURESCoated gloves with textured gripHeavy-duty, yet flexibleProtects from fish handling hazardsGrips slippery...

A creative spin on a familiar shape, the Berkley® Power Pop combines the durability and softness of a soft bait with the high buoyancy of a hard bait to create a truly unique bait. Developed by...

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open...

 DESCRIPTIONThe Berkley® Cherrywood® HD rod series is blasting out of the past. Featuring hybrid design construction and cork handles, these lightweight, sensitive rods get the job done...

DESCRIPTIONWhen it comes to terminal tackle, we can sum up our performance in just one word - strength. Berkley® components are guaranteed to handle the toughest tests.FEATURESProfessionally tied...

Easily detect strikes with the NEW Berkley® Insulated Tip Up. The unique, double jointed flag is extra tall to detect strikes, and the thick, enclosed insulation keeps your fishing hole from...

The Berkley® Cherrywood® ICE Combo is ultralight and pre-spooled.FEATURESSolid fiberglass blankGraphite spinning reel with smooth front drag and right/left convertible retrieve

Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side...

Crafted to deliver exciting top water action, the Berkley Bullet Pop combines versatility and proven popper action. It's sleek tail weighted design provides excellent casting performance while the...